Irresistible Mail is the United States Postal Service’s marketing campaign designed to change how marketers think about mail.
Direct mail offers a universe of possibilities.
It blends digital and physical mediums to help businesses navigate through all the different marketing solutions.
We turn mail from a forgotten channel into digital’s perfect partner by creating interactive mailpieces and showing marketers how DM innovations amplifies digital, giving their messages something digital alone can’t.
Client: USPS®
Agency: MRM/McCann Worldgroup