Irresistible Mail

Irresistible Mail is the United States Postal Service’s marketing campaign designed to change how marketers think about mail.

Digital spend is growing fast, but digital attention is fleeting. Meanwhile, direct mail lives in homes for an average of 17 days.

Direct mail offers a universe of possibilities.
It blends digital and physical mediums to help businesses navigate through all the different marketing solutions.

We turn mail from a forgotten channel into digital’s perfect partner by showing marketers how DM innovations amplifies digital, giving their messages something digital alone can’t.

IRR Book Cover.png
17i4CwrCn7YjA5NwhsD7q9Jx9VNhNvrm_DofHDHweB5E.jpeg
IMG_4939 1.png
DSC00448 2.png
DSC00508 1.png
1KsBqfetmJbow75LWyDtY-SLR8njFap8BlEb-gPQpK68.jpeg
1o5WMXRJRmZhnhO70Ox7uF9Pt6sIeC_OieV5gfY6KW90.jpeg
IRR-Book-Overview.jpg
25005_032_01_03_2025.png